Tradition and culture intersect through vibrant sock designs.
Tradition and culture intersect through vibrant sock designs.
Tradition and culture intersect through vibrant sock designs.
Tradition and culture intersect through vibrant sock designs.
INTRODUCTION
INTRODUCTION
INTRODUCTION
The "Lagos in a Box" sock creatively captures the essence of Lagos by incorporating elements from its transportation system, cultural heritage, music and iconic landmarks, expressed through vibrant and colourful sock design.
The "Lagos in a Box" sock creatively captures the essence of Lagos by incorporating elements from its transportation system, cultural heritage, music and iconic landmarks, expressed through vibrant and colourful sock design.
The "Lagos in a Box" sock creatively captures the essence of Lagos by incorporating elements from its transportation system, cultural heritage, music and iconic landmarks, expressed through vibrant and colourful sock design.
I led illustration and packaging design for the Lagos in a Box sock collection - translating cultural icons like the Danfo bus, Eyo masquerade, Lekki-Ikoyi Bridge, and Fela into bold and playful graphics. I also crafted the unboxing experience, selecting recyclable materials, designing merch stickers, and directing photography.
I led illustration and packaging design for the Lagos in a Box sock collection - translating cultural icons like the Danfo bus, Eyo masquerade, Lekki-Ikoyi Bridge, and Fela into bold and playful graphics. I also crafted the unboxing experience, selecting recyclable materials, designing merch stickers, and directing photography.
I led illustration and packaging design for the Lagos in a Box sock collection - translating cultural icons like the Danfo bus, Eyo masquerade, Lekki-Ikoyi Bridge, and Fela into bold and playful graphics. I also crafted the unboxing experience, selecting recyclable materials, designing merch stickers, and directing photography.
I led illustration and packaging design for the Lagos in a Box sock collection - translating cultural icons like the Danfo bus, Eyo masquerade, Lekki-Ikoyi Bridge, and Fela into bold and playful graphics. I also crafted the unboxing experience, selecting recyclable materials, designing merch stickers, and directing photography.
Scope
Scope
Scope
Illustration & Sock Design
Illustration & Sock Design
Illustration & Sock Design
Industry
Industry
Industry
Industry
Athleisure
Athleisure
Athleisure
Athleisure
Collaborators
Collaborators
Collaborators
Collaborators
Habeeb Wasulu
Bolatito Akanbi
Habeeb Wasulu
Bolatito Akanbi
Habeeb Wasulu
Bolatito Akanbi
Habeeb Wasulu
Bolatito Akanbi
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
In an increasingly urbanised metropolis called "Lagos", culture seems to increasingly be taking a back seat, yet it remains an essential part of the fabric of society and the foundations upon which modernity is built.
There was a need to look back and celebrate this eroding symbols of culture and the new ones that continue to emerge within the city. This was achieved by designing a sock in a unique, fun and colourful way. Utilising common experiences such as daily commuting with the popular Danfo, citing the Eyo or popular monuments like the Aro Meta or Lekki-Ikoyi link bridge which are all unique and symbolic in their unique way.
In an increasingly urbanised metropolis called "Lagos", culture seems to increasingly be taking a back seat, yet it remains an essential part of the fabric of society and the foundations upon which modernity is built.
There was a need to look back and celebrate this eroding symbols of culture and the new ones that continue to emerge within the city. This was achieved by designing a sock in a unique, fun and colourful way. Utilising common experiences such as daily commuting with the popular Danfo, citing the Eyo or popular monuments like the Aro Meta or Lekki-Ikoyi link bridge which are all unique and symbolic in their unique way.
In an increasingly urbanised metropolis called "Lagos", culture seems to increasingly be taking a back seat, yet it remains an essential part of the fabric of society and the foundations upon which modernity is built.
There was a need to look back and celebrate this eroding symbols of culture and the new ones that continue to emerge within the city. This was achieved by designing a sock in a unique, fun and colourful way. Utilising common experiences such as daily commuting with the popular Danfo, citing the Eyo or popular monuments like the Aro Meta or Lekki-Ikoyi link bridge which are all unique and symbolic in their unique way.
problem statement
problem statement
"The challenge was to go beyond simply decorating socks with patterns, but creating a unique visual storytelling experience that captured the euphoric feeling of the city and connected emotionally with customers."
"The challenge was to go beyond simply decorating socks with patterns, but creating a unique visual storytelling experience that captured the euphoric feeling of the city and connected emotionally with customers."
"The challenge was to go beyond simply decorating socks with patterns, but creating a unique visual storytelling experience that captured the euphoric feeling of the city and connected emotionally with customers."
This required more than just “designing a pair of sock,” but about solving the bigger challenge of representation, storytelling, and differentiation.
This required more than just “designing a pair of sock,” but about solving the bigger challenge of representation, storytelling, and differentiation.
This required more than just “designing a pair of sock,” but about solving the bigger challenge of representation, storytelling, and differentiation.
APPROACH
APPROACH
APPROACH
Immersing myself in the culture of Lagos by conducting cultural research, gathering inspiration from the city’s architecture, art and music scene, transportation, and everyday life. This research formed the foundation for a visual narrative that felt both authentic and contemporary.
Translating the insights gathered into sketches, exploring directions that balanced vibrancy with clarity.
To ensure the sock stood out and resonated with customers, I emphasised bold patterns, vibrant colours, and playful typography, transforming the packaging sticker for each box into a miniature storytelling canvas.
Immersing myself in the culture of Lagos by conducting cultural research, gathering inspiration from the city’s architecture, art and music scene, transportation, and everyday life. This research formed the foundation for a visual narrative that felt both authentic and contemporary.
Translating the insights gathered into sketches, exploring directions that balanced vibrancy with clarity.
To ensure the sock stood out and resonated with customers, I emphasised bold patterns, vibrant colours, and playful typography, transforming the packaging sticker for each box into a miniature storytelling canvas.
Immersing myself in the culture of Lagos by conducting cultural research, gathering inspiration from the city’s architecture, art and music scene, transportation, and everyday life. This research formed the foundation for a visual narrative that felt both authentic and contemporary.
Translating the insights gathered into sketches, exploring directions that balanced vibrancy with clarity.
To ensure the sock stood out and resonated with customers, I emphasised bold patterns, vibrant colours, and playful typography, transforming the packaging sticker for each box into a miniature storytelling canvas.
Immersing myself in the culture of Lagos by conducting cultural research, gathering inspiration from the city’s architecture, art and music scene, transportation, and everyday life. This research formed the foundation for a visual narrative that felt both authentic and contemporary.
Translating the insights gathered into sketches, exploring directions that balanced vibrancy with clarity.
To ensure the sock stood out and resonated with customers, I emphasised bold patterns, vibrant colours, and playful typography, transforming the packaging sticker for each box into a miniature storytelling canvas.
OUTCOMES
OUTCOMES
OUTCOMES
The Lagos in a Box project not only captured the vibrancy of Lagos, but also delivered tangible business results;
Within the first three months of launch, over 61% of the collection was sold out compared to previous seasonal collections, largely driven by the distinct packaging and storytelling approach utilised.
Generated 270K+ impression across social media platforms with customers sharing unboxing experiences that highlighted the packaging as much as the product itself.
83% increase in organic traffic to the product landing-page.
Beyond driving sales, the project elevated cultural relevance, earning positive press coverage positioning it as a creative ambassador for the city of Lagos and Nigeria.
The Lagos in a Box project not only captured the vibrancy of Lagos, but also delivered tangible business results;
Within the first three months of launch, over 61% of the collection was sold out compared to previous seasonal collections, largely driven by the distinct packaging and storytelling approach utilised.
Generated 270K+ impression across social media platforms with customers sharing unboxing experiences that highlighted the packaging as much as the product itself.
83% increase in organic traffic to the product landing-page.
Beyond driving sales, the project elevated cultural relevance, earning positive press coverage positioning it as a creative ambassador for the city of Lagos and Nigeria.
The Lagos in a Box project not only captured the vibrancy of Lagos, but also delivered tangible business results;
Within the first three months of launch, over 61% of the collection was sold out compared to previous seasonal collections, largely driven by the distinct packaging and storytelling approach utilised.
Generated 270K+ impression across social media platforms with customers sharing unboxing experiences that highlighted the packaging as much as the product itself.
83% increase in organic traffic to the product landing-page.
Beyond driving sales, the project elevated cultural relevance, earning positive press coverage positioning it as a creative ambassador for the city of Lagos and Nigeria.
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