Giving cultural meaning to the local efforts of a nonprofit organisation.
Giving cultural meaning to the local efforts of a nonprofit organisation.
Giving cultural meaning to the local efforts of a nonprofit organisation.
Giving cultural meaning to the local efforts of a nonprofit organisation.
INTRODUCTION
INTRODUCTION
INTRODUCTION
Elevating Women Foundation (EWF) is a non-governmental organisation based in Kanata, Canada, dedicated to creating a better society, one girl at a time. They aim at empowering the girl child between the ages of 8-25; their focused on transforming the lives of girls' through education and economic empowerment, which culminates in a positive impact on society.
Elevating Women Foundation (EWF) is a non-governmental organisation based in Kanata, Canada, dedicated to creating a better society, one girl at a time. They aim at empowering the girl child between the ages of 8-25; their focused on transforming the lives of girls' through education and economic empowerment, which culminates in a positive impact on society.
Elevating Women Foundation (EWF) is a non-governmental organisation based in Kanata, Canada, dedicated to creating a better society, one girl at a time. They aim at empowering the girl child between the ages of 8-25; their focused on transforming the lives of girls' through education and economic empowerment, which culminates in a positive impact on society.
I was responsible for translating the foundation’s mission into a culturally resonant brand identity - leading the development of its brand identity and system, assets, and website from discovery through to delivery.
I was responsible for translating the foundation’s mission into a culturally resonant brand identity - leading the development of its brand identity and system, assets, and website from discovery through to delivery.
I was responsible for translating the foundation’s mission into a culturally resonant brand identity - leading the development of its brand identity and system, assets, and website from discovery through to delivery.
Scope
Scope
Scope
Brand Identity
Brand Identity
Brand Identity
Industry
Industry
Industry
Industry
Non-Profit Organisation
Non-Profit Organisation
Non-Profit Organisation
Non-Profit Organisation
Collaborators
Collaborators
Collaborators
Tosin Adegbenro
Abiodun Olubakinde
Tosin Adegbenro
Abiodun Olubakinde
Tosin Adegbenro
Abiodun Olubakinde
Tosin Adegbenro
Abiodun Olubakinde
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
The organisation was looking to craft a brand identity that embodies their values and represented their work within local communities and the society. More than just an identity, it was meant to be a symbol showing deep reverence to the Yoruba culture of South-Western Nigeria, where many of their projects were located at the time.
The organisation was looking to craft a brand identity that embodies their values and represented their work within local communities and the society. More than just an identity, it was meant to be a symbol showing deep reverence to the Yoruba culture of South-Western Nigeria, where many of their projects were located at the time.
The organisation was looking to craft a brand identity that embodies their values and represented their work within local communities and the society. More than just an identity, it was meant to be a symbol showing deep reverence to the Yoruba culture of South-Western Nigeria, where many of their projects were located at the time.
PROBLEM STATEMENT
PROBLEM STATEMENT
PROBLEM STATEMENT
"Despite its powerful mission and grassroots impact, EWF lacked a distinct identity and digital presence that could effectively communicate its purpose and support its growth."
"Despite its powerful mission and grassroots impact, EWF lacked a distinct identity and digital presence that could effectively communicate its purpose and support its growth."
"Despite its powerful mission and grassroots impact, EWF lacked a distinct identity and digital presence that could effectively communicate its purpose and support its growth."
To address these concerns, it required understanding the work of the organisation, as a non-profit organisation and utilising this knowledge to tell a brand story rooted in culture and impact.
To address these concerns, it required understanding the work of the organisation, as a non-profit organisation and utilising this knowledge to tell a brand story rooted in culture and impact.
To address these concerns, it required understanding the work of the organisation, as a non-profit organisation and utilising this knowledge to tell a brand story rooted in culture and impact.
APPROACH
APPROACH
APPROACH
Conducting deep-rooted research into the Yoruba culture to ensure cultural relevance and authenticity in the design.
Gather insight on the social and economic role of women within communities in South-Western Nigeria. Below were few insights gathered;
Women make up 70% of the informal economy due to limited access to secondary education.
Cultural practices, such as early marriage and a preference for educating boys, continue to disadvantage girls in certain communities.
Many women depend on farming and local crafts as primary sources of income and sustenance.
Drawing inspiration from the phrase “Fabric of society”, and grounding the visual concept in Asọ Oke, a traditional South-Western Nigerian fabric known for its intricate threading system.
Using threading system of Asọ Oke as a design metaphor to represent interconnectedness, strength, and community as the core to the foundation’s impact and values.
Conducting deep-rooted research into the Yoruba culture to ensure cultural relevance and authenticity in the design.
Gather insight on the social and economic role of women within communities in South-Western Nigeria. Below were few insights gathered;
Women make up 70% of the informal economy due to limited access to secondary education.
Cultural practices, such as early marriage and a preference for educating boys, continue to disadvantage girls in certain communities.
Many women depend on farming and local crafts as primary sources of income and sustenance.
Drawing inspiration from the phrase “Fabric of society”, and grounding the visual concept in Asọ Oke, a traditional South-Western Nigerian fabric known for its intricate threading system.
Using threading system of Asọ Oke as a design metaphor to represent interconnectedness, strength, and community as the core to the foundation’s impact and values.
Conducting deep-rooted research into the Yoruba culture to ensure cultural relevance and authenticity in the design.
Gather insight on the social and economic role of women within communities in South-Western Nigeria. Below were few insights gathered;
Women make up 70% of the informal economy due to limited access to secondary education.
Cultural practices, such as early marriage and a preference for educating boys, continue to disadvantage girls in certain communities.
Many women depend on farming and local crafts as primary sources of income and sustenance.
Drawing inspiration from the phrase “Fabric of society”, and grounding the visual concept in Asọ Oke, a traditional South-Western Nigerian fabric known for its intricate threading system.
Using threading system of Asọ Oke as a design metaphor to represent interconnectedness, strength, and community as the core to the foundation’s impact and values.
OUTCOMES
OUTCOMES
OUTCOMES
The Elevating Women Foundation brand identity resulted in a culturally rooted and meaningful design that resonated deeply with the local communities where the foundation’s initiatives take place.
The execution of the brand identity was well-received for its localised approach both locally and internationally.
Within the first three months, the foundation made significant progress in advancing its mission to improve education and vocational training for girls through grants and partnerships amounting to over $127,050.
Their projects impacted over 1,350 girls by providing training across various vocational skills. These skills enhanced the earning potential of girls within various local community and created opportunities.
Additionally, the foundation supported girls with exceptional potential to start their own businesses, fostering a cycle of empowerment and impact.
The Elevating Women Foundation brand identity resulted in a culturally rooted and meaningful design that resonated deeply with the local communities where the foundation’s initiatives take place.
The execution of the brand identity was well-received for its localised approach both locally and internationally.
Within the first three months, the foundation made significant progress in advancing its mission to improve education and vocational training for girls through grants and partnerships amounting to over $127,050.
Their projects impacted over 1,350 girls by providing training across various vocational skills. These skills enhanced the earning potential of girls within various local community and created opportunities.
Additionally, the foundation supported girls with exceptional potential to start their own businesses, fostering a cycle of empowerment and impact.
The Elevating Women Foundation brand identity resulted in a culturally rooted and meaningful design that resonated deeply with the local communities where the foundation’s initiatives take place.
The execution of the brand identity was well-received for its localised approach both locally and internationally.
Within the first three months, the foundation made significant progress in advancing its mission to improve education and vocational training for girls through grants and partnerships amounting to over $127,050.
Their projects impacted over 1,350 girls by providing training across various vocational skills. These skills enhanced the earning potential of girls within various local community and created opportunities.
Additionally, the foundation supported girls with exceptional potential to start their own businesses, fostering a cycle of empowerment and impact.
