Shifting from a construction-led narrative to sustainability driven - building more than communities.
Shifting from a construction-led narrative to sustainability driven - building more than communities.
Shifting from a construction-led narrative to sustainability driven - building more than communities.
Shifting from a construction-led narrative to sustainability driven - building more than communities.
INTRODUCTION
INTRODUCTION
INTRODUCTION
Rhuddlan is a leading construction and building engineering firm, that currently employs sustainable construction techniques in its project execution. The company was looking to reposition and expand its presence in Nigeria’s construction market.
Rhuddlan is a leading construction and building engineering firm, that currently employs sustainable construction techniques in its project execution. The company was looking to reposition and expand its presence in Nigeria’s construction market.
Rhuddlan is a leading construction and building engineering firm, that currently employs sustainable construction techniques in its project execution. The company was looking to reposition and expand its presence in Nigeria’s construction market.
I led the end-to-end brand identity development for Rhuddlan, guiding the project from strategic positioning to visual execution. I collaborated with stakeholders to clarifying the brand’s goal for repositioning as well as carried out a workshop to define its sustainability led brand narrative.
I led the end-to-end brand identity development for Rhuddlan, guiding the project from strategic positioning to visual execution. I collaborated with stakeholders to clarifying the brand’s goal for repositioning as well as carried out a workshop to define its sustainability led brand narrative.
I led the end-to-end brand identity development for Rhuddlan, guiding the project from strategic positioning to visual execution. I collaborated with stakeholders to clarifying the brand’s goal for repositioning as well as carried out a workshop to define its sustainability led brand narrative.
Scope
Scope
Scope
Scope
Brand Strategy, Identity & System
Brand Strategy, Identity & System
Brand Strategy, Identity & System
Industry
Industry
Industry
Industry
Construction & Energy
Construction & Energy
Construction & Energy
Construction & Energy
Collaborators
Collaborators
Collaborators
Collaborators
Babajide Adedamola
Babajide Adedamola
Babajide Adedamola
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
Rhuddlan seeks to freshen its identity as it seeks to strategically position itself and consolidate on its expansion goals in Nigeria's construction market, by conveying its commitment to innovation and sustainability. This resulted in the company embarking on a redesign initiative to modernise not just the visual aspects of its brand, but also its core values and messaging to its target audience.
Rhuddlan seeks to freshen its identity as it seeks to strategically position itself and consolidate on its expansion goals in Nigeria's construction market, by conveying its commitment to innovation and sustainability. This resulted in the company embarking on a redesign initiative to modernise not just the visual aspects of its brand, but also its core values and messaging to its target audience.
Rhuddlan seeks to freshen its identity as it seeks to strategically position itself and consolidate on its expansion goals in Nigeria's construction market, by conveying its commitment to innovation and sustainability. This resulted in the company embarking on a redesign initiative to modernise not just the visual aspects of its brand, but also its core values and messaging to its target audience.
PROBLEM STATEMENT
PROBLEM STATEMENT
PROBLEM STATEMENT
"Its existing brand identity lacked the scale needed to support its growth and evolving market position, while the absence of a cohesive brand system made it difficult to consistently communicate its expertise, build trust, and strengthen recognition."
"Its existing brand identity lacked the scale needed to support its growth and evolving market position, while the absence of a cohesive brand system made it difficult to consistently communicate its expertise, build trust, and strengthen recognition."
"Its existing brand identity lacked the scale needed to support its growth and evolving market position, while the absence of a cohesive brand system made it difficult to consistently communicate its expertise, build trust, and strengthen recognition."
This limited the brands ability to differentiate, build credibility, and compete effectively at scale, creating the need for a strategic repositioning that aligned design execution with business growth objectives.
This limited the brands ability to differentiate, build credibility, and compete effectively at scale, creating the need for a strategic repositioning that aligned design execution with business growth objectives.
This limited the brands ability to differentiate, build credibility, and compete effectively at scale, creating the need for a strategic repositioning that aligned design execution with business growth objectives.
APPROACH
APPROACH
APPROACH
The redesign began with auditing the existing brand as well as collaterals, clarifying its growth ambitions and its role so far in building community-scale residential developments within Nigeria's housing market.
Redesigned the logo to reflect core construction principles such as structure, precision and modularity, drawing inspiration from the brick and mortar systems.
Through a series of workshops with key stakeholder, we identified community, sustainability and the environment as a core qualities that defines the brands construction projects.
Designed the visual identity to scale seamlessly across digital, print, and OOH also encompassing onsite construction environments using a modular brand system.
The redesign began with auditing the existing brand as well as collaterals, clarifying its growth ambitions and its role so far in building community-scale residential developments within Nigeria's housing market.
Redesigned the logo to reflect core construction principles such as structure, precision and modularity, drawing inspiration from the brick and mortar systems.
Through a series of workshops with key stakeholder, we identified community, sustainability and the environment as a core qualities that defines the brands construction projects.
Designed the visual identity to scale seamlessly across digital, print, and OOH also encompassing onsite construction environments using a modular brand system.
The redesign began with auditing the existing brand as well as collaterals, clarifying its growth ambitions and its role so far in building community-scale residential developments within Nigeria's housing market.
Redesigned the logo to reflect core construction principles such as structure, precision and modularity, drawing inspiration from the brick and mortar systems.
Through a series of workshops with key stakeholder, we identified community, sustainability and the environment as a core qualities that defines the brands construction projects.
Designed the visual identity to scale seamlessly across digital, print, and OOH also encompassing onsite construction environments using a modular brand system.
OUTCOMES & Learnings
OUTCOMES & Learnings
Upon completing the brand identity the following outcomes were recorded before complete implementation;
+45% increase in website traffic reflecting improved visibility and brand reach.
+23% increase in lead generation driven by clearer positioning and value communication, improving customer conversion and supporting market expansion.
Improved brand recognition enabled by a cohesive visual system and distinctive colour palette that strengthened recognition and customer affinity for the brand.
Beyond the outcomes, I also learn a few things whilst executing the project;
Communicating a unified brand narrative: A key learning from the redesign was that a unified brand narrative is essential to building a consistent positioning, aligning the brand’s expertise, values, and sustainability focus even beyond design.
Stakeholders engagement: The success of the project hinged on active engagement with internal and external stakeholders; a collaborative approach ensured the results resonated with both internal teams and customers, fostering a shared sense of ownership and pride especially amongst employees.
Upon completing the brand identity the following outcomes were recorded before complete implementation;
+45% increase in website traffic reflecting improved visibility and brand reach.
+23% increase in lead generation driven by clearer positioning and value communication, improving customer conversion and supporting market expansion.
Improved brand recognition enabled by a cohesive visual system and distinctive colour palette that strengthened recognition and customer affinity for the brand.
Beyond the outcomes, I also learn a few things whilst executing the project;
Communicating a unified brand narrative: A key learning from the redesign was that a unified brand narrative is essential to building a consistent positioning, aligning the brand’s expertise, values, and sustainability focus even beyond design.
Stakeholders engagement: The success of the project hinged on active engagement with internal and external stakeholders; a collaborative approach ensured the results resonated with both internal teams and customers, fostering a shared sense of ownership and pride especially amongst employees.
Upon completing the brand identity the following outcomes were recorded before complete implementation;
+45% increase in website traffic reflecting improved visibility and brand reach.
+23% increase in lead generation driven by clearer positioning and value communication, improving customer conversion and supporting market expansion.
Improved brand recognition enabled by a cohesive visual system and distinctive colour palette that strengthened recognition and customer affinity for the brand.
Beyond the outcomes, I also learn a few things whilst executing the project;
Communicating a unified brand narrative: A key learning from the redesign was that a unified brand narrative is essential to building a consistent positioning, aligning the brand’s expertise, values, and sustainability focus even beyond design.
Stakeholders engagement: The success of the project hinged on active engagement with internal and external stakeholders; a collaborative approach ensured the results resonated with both internal teams and customers, fostering a shared sense of ownership and pride especially amongst employees.
