Evolving the visual identity of an engineering talent sourcing firm.
Evolving the visual identity of an engineering talent sourcing firm.
Evolving the visual identity of an engineering talent sourcing firm.
Evolving the visual identity of an engineering talent sourcing firm.
INTRODUCTION
INTRODUCTION
INTRODUCTION
Vertex is an engineering talent sourcing company and strategic enterprise partner focused on helping companies build out their engineering teams and products, by getting the top 1% engineering talents.
Vertex is an engineering talent sourcing company and strategic enterprise partner focused on helping companies build out their engineering teams and products, by getting the top 1% engineering talents.
Vertex is an engineering talent sourcing company and strategic enterprise partner focused on helping companies build out their engineering teams and products, by getting the top 1% engineering talents.
Vertex is an engineering talent sourcing company and strategic enterprise partner focused on helping companies build out their engineering teams and products, by getting the top 1% engineering talents.
I led the end-to-end redesign of the visual identity, from strategic discovery to execution. This included defining a clear narrative, visual direction and a revamped visual system.
I led the end-to-end redesign of the visual identity, from strategic discovery to execution. This included defining a clear narrative, visual direction and a revamped visual system.
I led the end-to-end redesign of the visual identity, from strategic discovery to execution. This included defining a clear narrative, visual direction and a revamped visual system.
Scope
Scope
Scope
Scope
Visual Identity
Visual Identity
Visual Identity
Industry
Industry
Industry
Industry
B2B Tech
B2B Tech
B2B Tech
Collaborators
Collaborators
Collaborators
Joseph Abah
Chika Iwobi
Joseph Abah
Chika Iwobi
Joseph Abah
Chika Iwobi
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
Owing to its business growth, Vertex seeks to refine its visual identity to align and reflect its ambitious market strategy which goes beyond talent sourcing and placement, to focusing on building engineering teams and developing products for enterprise clients. This presents a strategic opportunity to enhance its brand image and competitive positioning.
Owing to its business growth, Vertex seeks to refine its visual identity to align and reflect its ambitious market strategy which goes beyond talent sourcing and placement, to focusing on building engineering teams and developing products for enterprise clients. This presents a strategic opportunity to enhance its brand image and competitive positioning.
Owing to its business growth, Vertex seeks to refine its visual identity to align and reflect its ambitious market strategy which goes beyond talent sourcing and placement, to focusing on building engineering teams and developing products for enterprise clients. This presents a strategic opportunity to enhance its brand image and competitive positioning.
PROBLEM STATEMENT
PROBLEM STATEMENT
PROBLEM STATEMENT
"Vertex’s existing brand no longer reflected the sophistication of its expanding services, the identity felt outdated and inconsistent, making it difficult to communicate its value clearly or compete effectively in a dense market."
"Vertex’s existing brand no longer reflected the sophistication of its expanding services, the identity felt outdated and inconsistent, making it difficult to communicate its value clearly or compete effectively in a dense market."
"Vertex’s existing brand no longer reflected the sophistication of its expanding services, the identity felt outdated and inconsistent, making it difficult to communicate its value clearly or compete effectively in a dense market."
To support its evolution and attract both business clients and engineering talent; it requires a modern and cohesive brand that accurately represents its service offering, long-term vision and positioning.
To support its evolution and attract both business clients and engineering talent; it requires a modern and cohesive brand that accurately represents its service offering, long-term vision and positioning.
To support its evolution and attract both business clients and engineering talent; it requires a modern and cohesive brand that accurately represents its service offering, long-term vision and positioning.
APPROACH
APPROACH
APPROACH
We began with a comprehensive audit of Vertex’s existing brand — reviewing all visual assets, communications, and touch points.
Based on insights from the audit, we defined a refreshed brand strategy: clarifying the brand’s value proposition.
We moved to into visual execution: designing a new logo, typography, colour palette, iconography, layout/grid systems, and other visual components to articulate a modern, coherent identity.
To ensure consistency and sustainability, we compiled a comprehensive brand guideline document.
Finally, we applied the new identity across all major touchpoints: the website, social media assets, presentations/decks, marketing materials, internal communications, etc.
We began with a comprehensive audit of Vertex’s existing brand — reviewing all visual assets, communications, and touch points.
Based on insights from the audit, we defined a refreshed brand strategy: clarifying the brand’s value proposition.
We moved to into visual execution: designing a new logo, typography, colour palette, iconography, layout/grid systems, and other visual components to articulate a modern, coherent identity.
To ensure consistency and sustainability, we compiled a comprehensive brand guideline document.
Finally, we applied the new identity across all major touchpoints: the website, social media assets, presentations/decks, marketing materials, internal communications, etc.
We began with a comprehensive audit of Vertex’s existing brand — reviewing all visual assets, communications, and touch points.
Based on insights from the audit, we defined a refreshed brand strategy: clarifying the brand’s value proposition.
We moved to into visual execution: designing a new logo, typography, colour palette, iconography, layout/grid systems, and other visual components to articulate a modern, coherent identity.
To ensure consistency and sustainability, we compiled a comprehensive brand guideline document.
Finally, we applied the new identity across all major touchpoints: the website, social media assets, presentations/decks, marketing materials, internal communications, etc.
We began with a comprehensive audit of Vertex’s existing brand — reviewing all visual assets, communications, and touch points.
Based on insights from the audit, we defined a refreshed brand strategy: clarifying the brand’s value proposition.
We moved to into visual execution: designing a new logo, typography, colour palette, iconography, layout/grid systems, and other visual components to articulate a modern, coherent identity.
To ensure consistency and sustainability, we compiled a comprehensive brand guideline document.
Finally, we applied the new identity across all major touchpoints: the website, social media assets, presentations/decks, marketing materials, internal communications, etc.
OUTCOMES
OUTCOMES
OUTCOMES
This project provided a learning opportunity to find creative expression and driving impact on the visual direction of a brand looking to scale.
An evolved visual identity: Through the redesign, a unique visual identity was delivered that better reflected the brands maturity and deep expertise that goes beyond engineering talent sourcing.
Alignment with business direction: The new identity helped support Vertex’s evolution from just a talent sourcing firm into a strategic partner for building engineering teams and products.
A strong foundation for future growth: The redesigned identity provided a scalable visual framework that can grow with the company as its services and market presence expand.
This project provided a learning opportunity to find creative expression and driving impact on the visual direction of a brand looking to scale.
An evolved visual identity: Through the redesign, a unique visual identity was delivered that better reflected the brands maturity and deep expertise that goes beyond engineering talent sourcing.
Alignment with business direction: The new identity helped support Vertex’s evolution from just a talent sourcing firm into a strategic partner for building engineering teams and products.
A strong foundation for future growth: The redesigned identity provided a scalable visual framework that can grow with the company as its services and market presence expand.
This project provided a learning opportunity to find creative expression and driving impact on the visual direction of a brand looking to scale.
An evolved visual identity: Through the redesign, a unique visual identity was delivered that better reflected the brands maturity and deep expertise that goes beyond engineering talent sourcing.
Alignment with business direction: The new identity helped support Vertex’s evolution from just a talent sourcing firm into a strategic partner for building engineering teams and products.
A strong foundation for future growth: The redesigned identity provided a scalable visual framework that can grow with the company as its services and market presence expand.
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